◎購物時尚 Vogues of Shopping
溫州整個市區幾乎就是一個巨大的購物市場，有功能超強品牌云集的百貨商場，如 銀泰百貨世貿店， 開太百貨有限公司 ， 時代廣場購物中心 ， 歐洲城的 丹璐廣場 ，溫州一百家電市場，溫州一家體育商城； 而且大街小巷的商業空間都被充分利用， 女人街、五馬街等等，從服裝到小飾品應有盡有，是逛街購物的天堂。
The urban area of Wenzhou is like a grand shoping centers. It boasts department stores with exceedingly strong functions and gathered famous brands, such as InTime Department Store (in World Trade Center), Kaitai Department Store, Times Square Shopping Center, D & L Mall (in European City), the Electrical Equipment Market of Wenzhou N0.1 Department Store and Wenzhou Yijia Sports Shopping Center. All the streets and lanes are also lined with big or small stores, which offer everything one could wish for, from clothes to small ornaments. Such streets as Wuma Pedestrian Street and Shamaohe Women’s Shopping Street are the best places for people to go window-shopping.
◎消費時尚 Vogues of Consumption
The revitalization of economy and the development of culture bring the Wenzhou people different views of consumption. In recent years, the pattern of personal consumption in Wenzhou is undergoing dazzling changes. Improvement of housing, traffic ad telecommunications, medical and health care, children’s education, cultural amusement and holiday making and traveling all have become the focuses of consumption. The newly-built Jiangbin Road is crowned with the name of “Café and Bar Street”, leading the trend of the consumption vogues in Wenzhou.
◎文化時尚 Vogues of Culture
As economy and culture develop day by day, the Wenzhou people attach greater importance to healthy and high-quality life and gain more profound knowledge of its cultural significance. While enjoying vogues, they further create various forms of vogues, such as facial beauty treatment, hair styling and surfing the internet. They have parties in restaurants, drink tea in teahouses, do fitness exercises and take part in cultural entertainment. Some traditional folk activities, such as the “Street Prayer” and rowing dragon boats, have also been renewed and developed, hence becoming traditional festival carnivals.